Friday, May 1, 2015

City Bus Branding and Metro Feeder Bus Comparison

Delhi Bus Branding
Metro Feeder Bus
-          Delhi Bus Branding Buses are attached with reputed corporate , schools and institutes. And an area of 25 km at length can be covered by single bus travelling 125 km plus per day. This results in Branding less Buses and covering more areas the ratio 1 is to 5 if compared with feeder bus.
-          Feeder Buses are for pick and drop within 5 km range of any metro station. Henceforth more Buses to be Branded resulting in higher costing.
-          DBBC buses cover major intersections, ring road and outer ring road across Delhi NCR, all commercial hubs, and residential areas as it is serving for end to end journey.
-          Feeder Buses are working as stop gap between metro and arterial roads and runs parallel to Metro only.
-          DBBC buses have large size format and is easily compared with any hoarding as it is almost in same ratio and visible from quite a distance. Gives better brand recall
-          Feeder Buses are short in size and split the creative on left side of the same.
-          DBBC buses have length of 34 feet length and 5.5 feet height, ground clearance 2.5 feet.
-          Feeder Bus is 22 feet in length and 3.5 feet height, ground clearance 1.5 feet.
-          DBBC Branded Buses are in market for last 7 years now, and all the Brands we have till date are Category A Brand – ITC, Dabur, Britannia, Ford, Hero Honda, Parle Agro, Formula 1, Bajaj Allianz, Bank of India etc.
-          Metro feeder Bus mostly seen with Chaini Chaini, Shikhar, and few movies and channel programs only.
-          DBBC Buses are driven by drivers but are routinely checked by supervisors for any maintenance any wear and tear replaced immediately.
-          Metro feeder Bus owned in Bulk by a company, where lack of involvement shows poor quality of Buses, with damaged bodies and bumpers don’t gives a good impression.
-          Branded Buses are a good replacement/addition for Hoardings, Bus shelters, and other traditional media, saves you in costing and gives more eyeballs.
-          Metro feeder buses though running parallel to metro in same areas, are in no way comparable to traditional media, its better to brand inside Metro Station or Metro instead of Feeder Buses to avoid downfall in brand image or quality of Branding.























Delhi Bus Branding
Metro Feeder Bus
-          Delhi Bus Branding Buses are attached with reputed corporate , schools and institutes. And an area of 25 km at length can be covered by single bus travelling 125 km plus per day. This results in Branding less Buses and covering more areas the ratio 1 is to 5 if compared with feeder bus.
-          Feeder Buses are for pick and drop within 5 km range of any metro station. Henceforth more Buses to be Branded resulting in higher costing.
-          DBBC buses cover major intersections, ring road and outer ring road across Delhi NCR, all commercial hubs, and residential areas as it is serving for end to end journey.
-          Feeder Buses are working as stop gap between metro and arterial roads and runs parallel to Metro only.
-          DBBC buses have large size format and is easily compared with any hoarding as it is almost in same ratio and visible from quite a distance. Gives better brand recall
-          Feeder Buses are short in size and split the creative on left side of the same.
-          DBBC buses have length of 34 feet length and 5.5 feet height, ground clearance 2.5 feet.
-          Feeder Bus is 22 feet in length and 3.5 feet height, ground clearance 1.5 feet.
-          DBBC Branded Buses are in market for last 7 years now, and all the Brands we have till date are Category A Brand – ITC, Dabur, Britannia, Ford, Hero Honda, Parle Agro, Formula 1, Bajaj Allianz, Bank of India etc.
-          Metro feeder Bus mostly seen with Chaini Chaini, Shikhar, and few movies and channel programs only.
-          DBBC Buses are driven by drivers but are routinely checked by supervisors for any maintenance any wear and tear replaced immediately.
-          Metro feeder Bus owned in Bulk by a company, where lack of involvement shows poor quality of Buses, with damaged bodies and bumpers don’t gives a good impression.
-          Branded Buses are a good replacement/addition for Hoardings, Bus shelters, and other traditional media, saves you in costing and gives more eyeballs.
-          Metro feeder buses though running parallel to metro in same areas, are in no way comparable to traditional media, its better to brand inside Metro Station or Metro instead of Feeder Buses to avoid downfall in brand image or quality of Branding.